Who are my target audience?
The brief described the target audience of the film to be 'mature', but what does this really mean? Using the bbfc website, I determine that a 'mature' feature is most likely a 15 or above classed film. The website tells us that a 15 classed film may contain: strong violence, frequent strong language, portrayals of sexual activity, strong verbal references to sex, sexual nudity, brief scenes of sexual violence or verbal references to sexual violence, discriminatory language or behaviour, and drug taking.
What audience do post-apocalyptic films appeal to?
This was taken from the IMDB website. It is a chart used to break down the demographics of the IMDB users who voted for the film. This graph is for the divide, it tells us that the people who most liked this film were males under 18 years old, though it was males aged between 18 and 29 who did most of the voting. I can use these results to help me to decide what type of things i should include in my own film.
These results should not be taken as complete truth as it is highly likely that the majority of IMDB users are male and probably aged between 18 and 29. This means these results are slightly biased.
These results are for the 1979 film Mad Max. It shows that the people who liked this film most are males under 18 years old. Therefore, if I wanted to make a film like this, I know who I should be aiming it at.
These are the demographics for voters of Monsters. According to this, the people who liked this film the most was, again, males under 18.
Overall, post-apocalyptic films seem to be favoured by males under 18. Therefore, I think that I should aim my film at under 18 males to attract the best audience.
This primitive weapon is used to show how desperate the character is and how uncivilised humanity has become. It represents the character as a classic soldier or warrior and shows that Humanity is living in a dark age.
Gas Masks
These are WWII style gas masks and reflect the hardships of the time. It also further shows the lack of technology available to the characters.
Gun
This gun is a revolver and shows that people are relying older technologies. It also represents the deadliness of the world and the characters' fight for survival.
Costumes and Props is: Terminator Salvation
Connor's Outfit
Connor's outfit is meant to represent him as a resistance fighter. We see here that he has lots of pockets strapped on to him which show that he is prepared and able to survive in the wild and he also has a gun which shows he's a fighter. This reflects his personality and shows him in a military light. However we can see that he is not part of a conventional military as his jacket and trousers are not very uniform. He also has a red band around his arm which further shows that he is not a normal military fighter.
Over his trousers Connor has even more straps and pockets. He also has a side arm which enforces the view of him that he is a warrior. His trousers are sort of camouflage which shows that he is fighter and perhaps a guerrilla fighter, used to hiding from his enemy. The symbol on his soldier is in the form of a crest or coat of arms. This shows that he is part of a group and also illustrates him as an old fashioned hero or knight. The symbol itself is described HERE, it is thought to be a sign that he is part of a military type group or represent the struggle against machines.
A film transition is a technique used in the post-production process of film editing and video editing by which scenes or shots are combined. Most commonly this is through a normal cut to the next scene. Most films will also include selective use of other transitions, usually to convey a tone or mood, suggest the passage of time, or separate parts of the story. These other transitions may include dissolves, L cuts, fades (usually to black), match cuts, and wipes. Final Days Of Planet Earth
The first 2 minutes of this film uses slow, dissolving transitions to go from shot to shot. A dissolve involves gradually changing the one shot into another shot gradually. Dissolves can be used to create a link between two different objects. This could be to show the passing of time and that all the shots are of the same place; earth. This means we already start to see earth as a whole rather than individual places and people. The passing of time fits in with the title being about several days. The speed of these shots allow the viewer to realise the beauty of planet earth. Category 7: The End Of The World
The first 5 or so minutes of 'the end of the world' is full of fast shots with snappy cuts joining them. A cut is the most basic type of shot transition, the cut is the most common way to join two shots. It is also the most basic as the two film clips are simply played one after the other. This means that while watching the film, this is where one image on screen is instantly replaced with another. This creates a sense of urgency and the action creates excitement for the viewer which hooks them in. It also gives a sense that things are quickly spiralling out of control. The cuts also show that the different scenes are in different places (Paris and USA) and are not as connected as they would appear should the editors have used dissolving transitions.
I Am Legend
When the first clip is shown it fades in from the black of the previous shot (if that counts as a shot). A fade occurs when the picture gradually turns to a single color, usually black, or when a picture gradually appears on screen. Fade ins generally occur at the beginning of a film and allows viewers to be slowly emerged into the opening's post apocalyptic world. The opening clip is also an L-Cut as the music t the clip starts before we can actually see the clip itself.
The rest of the clips use normal cuts, this lack of technique could mirror the lack of civilisation or humanity left in post apocalyptic New York.
This is aptly suggesting of the light hearted children's animations the firm is known for.
Paramount Pictures
This clip illustrates the firms name and connotes that the firm's films are big, powerful, memorable, awesome. This is reflected in the depicted mountain.
Disney
The Disney castle featured in the logo is representative of German castles which symbolise the fairy tales (which are often thought to come from German sources eg, the Grimm brothers) which Disney originally made and are famous for.
Bad Robot
The animation featured the robot from the title. It serves to make the studio and it's name more memorable.
Dreamworks
The animated logo for DreamWorks sets the film up to be like a story at bed time. This is connoted through the night sky and moon and the word dream in the name. This is added to by the tune from Shrek which is heard in the DreamWorks animation division's logo.
Universal pictures
This shows that their films are renowned throughout the world and are enjoyable to anybody on earth. It makes them look big, bold, amazing, and awe-inspiring.
Conclusion
All the logo animations are about 20 seconds long and illustrate their name. They are used to represent the films that the studio make and encourage people to watch films from that studio.
Settings
Settings are always important in films as they can reflect what is going on in a scene or what a character feels. 'A picture can tell a thousand words' as the saying goes. This is on top of the obvious sense of realism a good setting gives and the excitement a viewer may get by being taken to an unimaginable new location. Scary Forest
The opening shot from 'The Book of Eli'
The scary forest setting is good as it creates an aura of mystery and illusion. This can easily work in a darker themed post apocalyptic movie.
This setting is used to great effect in the opening scene of The Book of Eli (right). The scene takes place in some dark and misty woods. This is pathetic fallacy showing the scary mystery surrounding the film. As such, it starts to form the enigma of the film. The woods represent how humanity is living in the dark ages, away from man made cities. The setting also induces paranoia as the trees start to blend together in illusion and the light starts playing tricks. It is a good setting to demonstrate how the character survives on his own by primitive hunting methods. This setting is appealing to me personally as it is an easy and accessible setting for me to film.
Abandoned City
From WALL-E
This setting is used all the time to show the failure of the pinnacle of humankind. The setting can be beautiful, eerie, and full of hidden treasures. The setting has been used in countless times in Post Apocalyptic films such as 'WALL-E' and 'I Am Legend'. In 'WALL-E' the cities are wastelands full of junk. This illustrates how global warming and abusing the environment have led to the global extinction. In 'IAL' the cities are overgrown and part of the wild. This gives us the impression that nature has taken over.
Dark, Underground, Scary Place...
This type of setting could be a hidden bunker, hideout, or even just a basement as in 'The Divide' (left). It shows that the characters in the setting are hiding, isolated, and scared. The setting is a very confined and claustrophobic place so when this setting is used, the characters often end up falling out and arguing. As such, this setting can be used to create tension and foreboding.
The Countryside
This is used very often in lower budget PA films such as mine. It shows a lack of civilisation and having to live in the wild. It could also be used to show that no where is safe from the bad guy(s). It also adds to mystery as the viewer wonders what has happened in the cities. Any characters in this setting seem lonely and isolated. This setting is good because it can be used as the setting for a character's journey, allowing them to reach other settings, situations, and characters.
Abandoned Warehouse
This is dark and scary with connotations of death and danger as we ask ourselves "why is it abandoned?". This setting is often used as a home or camp for the character(s). Like the forest, this can also be used to instill paranoia as characters could hear doors squeaking or see something behind a pillar out of the corner of their eye.
The scene has a song from the 60s musical 'Hello Dolly' running throughout it. This connects the post apocalyptic genre to the post war period of the musical. The 60s were also a time of great nuclear paranoia and over saw the 'space race' too. This links to the post apocalyptic wasteland view of earth we get and the spaceships we see later in the film. The 60s theme could also represent how earth has failed and become worse (like a step back to the sixties from modern day).
Though at first the song is non diagetic, it eventually fades away into an echo and it becomes clear the song is playing from an inbuilt radio inside of WALL-E. When it fades away at 01 minute 10 seconds, it represents the gradual departure of humans from earth and envokes a melancholic atmosphere. Therefore, the song choice sets the scene and helps create the enigma.
At 30 seconds we hear the digetic noise of the camera moving through the thick layer of satelights around earth and the earth's atmosphere. Later we hear the digetic sounds of WALL-E moving around and making his minecraft cubes. This adds a sense of realism to the film and show how quiet and abandoned earth is, as well as playing on WALL-E's loneliness to make the scene more sad.
The Sounds in the opening of Monsters
(this video is the whole film but I'm only analysing the first 3 minutes)
At the begining we can hear some non diagetic music played on violins (I think). This creates a very sad and depressing atmosphere which gives viewers an idea of what is going on. In the background there are diagetic sounds like sirens on ambulances etc. which also sets the scene.
After the opening prologue at the begining, all the other sounds are diagetic. This gives a good sense of realism as the opening shots are all from point of view night vision cameras on helmets, and one camera on a missile. This adds to the idea that these are real life events and that the film is almost a documentary.
The lighting in this first shot is light and colourful. This depicts how things were better in the past and how the character rejoices in his memories.
This shot is darker than the last but not monotone as the future shots are. This shows that this is still in the past but conveys that this moment is when things started to get worse. The shot has quite an orange tone which suggests fire or danger and inadvertently, the apocalypse.
This shot is quite monotone and dull and shows how life (and colour) have been drained from the future world. The bleakness of the shot conveys the lack of hope.
Again, the shot is mainly monotone and conveys the numb feelings of the characters. The colours perhaps also show how normal this is to the characters of this world.
This shot (not actually from the opening) is different in that it has a glow from the fire. This could show that the fire is something that is different or that matters in contrast with the other dull surroundings.
Overall, the cinematography of The Road shows a very bleak future of humanity and the Earth through its dull lighting. This technique could be used in my own film if I filmed (or edited it afterwards) in a black and white or sepia tone.
41 seconds - Emma Thompson Dean Mihok Alice Braga [actors]
48 seconds - Novel By Richard Matheson
54 seconds - Music By James Newton Howard
61 seconds - I Am Legend [title]
Font Used
The fonts used in the titles is 3D so that it blends in with the environment and makes it seem more natural. This reflects the absence of human elements in the film. The title itself used a 2D and so seems unrealistic, like a legend. The title is shown in white on a black background showing the purity of the 'legend' against the evil hordes of zombies. The font is also quite sharp and pointed which makes it seem quite old and medievil and further reflects the legendary warrior impression of the character we get.
Shots Used
The shots are all landscape shots showing the world in which the film is set. This gives us some insight into how and where the character has been living. It also means the titles do not distract us from anything too important.
The font throughout is formal and futuristic (futuristic for 1995) and conveys the science and technology the film relies on.
Shots Used
The main shot used is the spiralling monkeys as a background for the titles. The monkeys, of course, illustrate the title of the film. However, the fact they are arranged in a spiral suggests the confusing loops of time travel and a sense of getting deeper into danger. Danger is also conveyed in the colouring; the red on black is a clear indication of danger, foreboding, and death. In these ways, the shot also sets up the enigma and plot of the film.
Both film titles show the film companies that made them, the director, and some of the star actors before showing the title itself.
Ideas
These are ideas for a storyline, a location, and other elements of mise en scene we have had for each brief
Settings
Abandoned buildings + complexes - Post Apocalyptic
Hospital - Sci Fi
Clean, white places - Sci Fi
School? (it looks pretty modern) - Sci Fi
Countryside - Post Apocalyptic
Somewhere that looks like its underground (attic, basement etc.) - Post Apocalyptic
Woods + small hideout made from branches and stuff - Post Apocalyptic
Somewhere dark... - Thriller
Abandoned theme park - Thriller/Post Apocalyptic
Costumes, Props etc.
Gas mask - Post Apocalyptic
White clothing - Sci Fi
Long trench coat type thing - Post Apocalyptic/Sci Fi
Normal Clothing - Thriller
Modern/fashionable clothing - Sci Fi
Modern gadgets - Sci Fi
Old gadgets (old radio etc) - Post Apocalyptic
Guns (BB, Nerf etc.) - All
Bow and arrow - Post Apocalyptic
Torn flag - Post Apocalyptic
Helmets and army gear - Post Apocalyptic
Storylines
Waking up & daily routine - Post Apocalyptic
Chase or fight - All
Shots of world - Post Apocalyptic/Sci Fi
Final Decision
Me and my team have decided to do brief 3: Post Apocalyptic. We have chosen this as we have the most ideas for this and we beleive it will be the easiest of the three briefs to do out of the recourses we have.
Brief 1:
Brief 1 was the opening to a sci-fi film aimed at a mature audience, here are some famous sci-fi movies I have researched.
Genre: Sci Fi Science Fiction Filmsare usually scientific, visionary, comic-strip-like, and imaginative, and usually visualized through fanciful, imaginative settings, expert film production design, and advanced technology gadgets. Sci-fi films are complete with heroes, distant planets, impossible quests, improbable settings, great dark and shadowy villains, futuristic technology, and unknown and inexplicable forces. Many other SF films feature time travels or fantastic journeys, and are set either on Earth, into outer space, or (most often) into the future time...
Pacific Rim
These are the closing titles of Pacific Rim, however they illustrate the Sci-Fi genre well and could easily be put at the beging of the film.
This shot demonstrates how the credits are put in a futeristic font surrounded by futeristic shapes. This adds to the atmosphere and is cliche of the genre. It represents that the film is based largely around technology (big ass robo-suits) and computers. The font and its surroundings are also quite straight and formal, representing the military and goverment element in the film. The titles also enter and leave the screen through an effect that also represents technology. Unlike many film titles, the credits are not incorperated into the shot by putting them at angles to match their surroundings. I think this adds to the formality of the font.
This shot shows one of the big ass robo-suits beating the hell out of one of the big ass lizard freaks. It demonstrates why the filmed subjects of the credits are in slow motion. The credits show elements of the film in more detail and slow motion. This is representetive of sci-fis as they wish to show off the futer technology featured in the film. It is almost compulsory for a sci fi to have good graphics in order to add a sense of realism to the technologies.
Star Wars Episode IV
This is the introduction to Star Wars IV: A New Hope, which is similar to the starts of all the Star Wars films. It has become a stereotype for Sci-Fi movies to include a written introduction at the begining since.
Sci fis often use a written introduction at the begining of the movies in order to convey when and where they are set. This is important as sci fis often have much of a back story that is required to be known in order to undersatnd the rest of film.
Many other films have used this technique since, such as blade runner:
Brief 2:
Brief two was a film opening of a thriller film, so I am researching the beginning to a well known thriller film. Genre: Psychological thriller
These are types of films most known for intense excitement, suspense, uncertainty, anxiety, and nerve-wracking tension. Thriller and suspense films are virtually the same and are often classed as one genre rather than two. A thriller is a film with one purpose; to provide thrills and keep the audience cliff-hanging at the 'edge of their seats' as the plot builds towards a climax. The tension usually arises when the main character is placed in a menacing situation from which escape seems impossible. Plots often involve life or death situations and the menace is sometimes abstract or shadowy.
This shot (hopefully) shows the lines that can be seen throughout the titles which make it seem old and authentic, like a very old film reel. This makes the film seem more real and gives you an idea of when the film is set.
This shot demonstrates the font that is used in the titles. The font used looks like AgencyFB. The font demonstrates the formality of the mental institute on Shutter Island. However, the font fades in and out, mirroring how the character fades in and out of the truth, and demonstrates insanity.
The titles take us around shutter island and give us an idea of what shutter island is. It helps us understand what the narrative will be like. It helps to create the tense atmosphere that is key to a good psychological thriller movie.
The music in the titles contains a low rumbling sound that builds tension. The is also a regular high pitch noise which makes it scary.
Opening Shot
This is the establishing shot. It sets the scene so that we know where the following shots are taken. The fog around the ship is use of pathetic fallacy as the fog represents mystery. The ship is shrouded in fog and therefore mystery. This shot hooks us in as we want to know where the ship is going and why, as well as who is on it.
Close Up/Over Shoulder shot
This is an over-the-shoulder shot but as the character is looking in the mirror, also a close up. The advantage of a close up is so that we can see the expression an the characters face, which gives us an impression of what the character is like. This shot portrays the character as weak as he looks ill and has a plaster on his forehead. The over shoulder shot is most commonly used during conversations though in this, the character is talking to himself. This also represents that he is battling himself mentally over controll of his brain. This is the first time we see the characters face and as it is in a mirror, it hints that this is not really him. The real him, in the foreground, is darkly coloured connoting that his real personality is figurativly dark.
Brief :
Brief three was an apocalyptic film's opening sequence, as such i am researching a well known apocalyptic film's opening.
Genre: Post Apocalyptic
The Apocalyptic film genre comes from the Disaster film genre. These have been the subject of film-goers' fascination since the time of silent film epics, and this interest continues to exist up to the present time. Catastrophes can take so many different forms - but they are mostly man-made or natural. They can be either impending or ongoing, or they can exist locally or globally. The Apocalyptic sub genre often focuses on global catastrophes such as alien invasions, nuclear war, or asteroids going off course. Sometimes multiple ones together! The Post Apocalyptic element of the genre means that the film is set after the immediate catastrophe and focusses on the aftermath and trying to survive in the new climate.
The Divide
The opening shot to The Divide shows a woman -presumably the protaganist- shedding a single tear. This tells us straigt away that something bad is happening.
This shot shows us what is happening in the world of The Divide. It resembles how helpless the character is to stop any of it. These initial shots explain what is happening so that we understand the rest of the film.
We can see in this shot the frantic struggle to escape from the immediate catastrophe.
The font we see in the logo here depicts the genre. The D is cracked to depict the 'divide' and to show that the state of society and the setting is broken. The scratches also do this.